Position: Assistant Director of Marketing and Communications, Brebeuf Jesuit Preparatory School
The Final Push to the Capital Campaign Goal
The B-T-S Story
This particular video was multi-purpose:
Fundraising: We needed something warm-and-fuzzy that would tug at the Brebeuf community’s heartstrings (and wallets) at our annual Bistro fundraiser. After all, we had a Capital Campaign goal to reach!
Admissions: We wanted a video we could share with prospective families to communicate what it feels like to be a student at Brebeuf Jesuit, directly from the mouths of current Brebeuf students.
With productions like this, my boss Mike and I usually had a clear concept before we began—for instance, students read letters written to them by their teachers, or we’d hang a giant sheet of paper in the hallway and invite students to write “What Brave Looks Like” to them. This project…was a different story.
Even after a full week of brainstorming, we really didn’t know what this video would turn out to be. We went into filming day with nothing more than a few interview questions for our students and the smallest glimmer of hope that everything would fall into place.
One of our questions was fill-in-the-blank: “To me, Brebeuf is ______.” Without prompting and completely independently from one another, not one, not two, but three of our students responded to this question with, "home." This isn't language we've ever used to describe Brebeuf. Community? Definitely. That students feel "known" here? Absolutely. But "home?” Not even once. So it was absolutely remarkable to us that our students responded this way. How amazing is that?
Please enjoy hearing from Madison, Quin, Malia, Savannah, Max, Abby, Alex, Ahmed, and Ethan about what Brebeuf is to them!
The videos below followed “Brebeuf Is…” in a series of campaign messages we shared with the Brebeuf Jesuit community via email and social media to update them on our progress and to encourage additional giving in pursuit of our $15 million goal.