Annie Melbert

Experience

Assistant Director of Marketing and Communications | Brebeuf Jesuit Preparatory School | 2020-2023

• Elevated school's messaging efforts across website, email, social media, and print. Wrote and published timely articles, newsletters, and marketing copy. Adapted voice, content, and tenor of written pieces to engage different constituencies.

• Built and executed marketing campaigns in collaboration with Director of Marketing and Office of Institutional Advancement to support school fundraising efforts and admissions processes.

• Constructed and designed new website in collaboration with Director of Marketing and FinalSite team. Manually transferred key content from WordPress to new platform, copyedited text, and optimized site layout for improved user experience.

• Filmed, edited, and produced creative videos to inform and entertain student, faculty/staff, alumni, and family audiences.

• Managed spring scholarship processes under guidance of Senior Vice President. Coordinated, communicated and streamlined application, nomination, interview, and selection timelines with students, faculty/staff, and donor families.

• Served as staff liaison for parent program volunteers. Supported fundraising, event planning, and communication efforts.

Marketing Consultant | Brebeuf Jesuit Preparatory School | 2019-2020

• Aided Director and Assistant Director of Marketing and Communications in creation of engaging content for school; produced narrative videos to inform and entertain different audiences within school community; wrote articles about students, faculty, and staff members; copyedited email newsletters, informational flyers, and web content.

Marketing Intern | INNOVATIVE | 2018-2019

• Assisted Director of Creative Strategy in creation of brand messaging, design assets, video scripts, research, and client strategy. Copyedited web and presentation content. Actively participated in team brainstorming sessions, video edits, and video shoots. Photographed client events for web updates.

Vice President of Operations | Villanova Television | 2018-2019

• Managed video production requests from multiple campus organizations simultaneously. Met with clients prior to filming to gain understanding of their brand, story, and goals. Filmed and edited high-quality videos by dates requested. Maintained consistent communication with clients throughout post-production.

Director of External Marketing | Villanova Television | 2017- 2018

• Produced narrative promotional content for Villanova clubs, offices, and organizations in collaboration with Vice President of Operations. Led weekly department meetings. Taught editing basics to team members.

Director of Membership and Events | Villanova Television | 2016-2017

• Communicated with students interested in becoming involved with organization in person at campus events and via email. Collected updates from news, sports, entertainment, and marketing departments to send in weekly general body newsletter via ActiveCampaign. Recorded minutes at eBoard meetings.